Week 2: Consumer’s Role
If Products Could Speak Feb 2 2009
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Archive for Behavior Change
Some of the Best Ideas Will Not Be “Eco”
If the crowd will save us, and armies of developers working for good will truly save us from ourselves, then in the meantime we’re going to need better curators and story tellers to find the nuggets in the crowd and point us in the right direction.
Case in point: Nokia’s mobile application developer community, Forum Nokia, recently launched [...]
Proposal for 2009: The Product Truth Act
It’s about binkies.
I’ll take the risk of being a mom blogger, for this post alone. As much as I’ve been aware of the difficulties required in finding out the truth about products, their materials, manufacturing methods, and backstories, there’s nothing like the experience of new motherhood to drive this point home so painfully.
The binky story:
While [...]
Smart Meters Can Drive Behavior Change
Beyond just changing light bulbs and cutting vampire supply power sources, people are more likely to make higher impact change if they understand the total energy output of their homes. Enter smart meter visualizations.
The Wattson has been the premier example of a smart meter - a beautiful object that tells you in pounds (it’s a [...]
GOOD and Starbucks Show Where C02 Comes From
GOOD Magazine has partnered with Starbucks to launch an atmospheric CO2 infographic factsheet. While it would be interesting for GOOD to also show Starbucks’ footprint along side of this factsheet, it serves as an interesting call to action to the 350 parts per million idea - which is more of a proactive goal that the [...]
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