Brands and Behavior Change
Segue: from social business back to healthcare innovation systems. The common thread I’ve been interested in this whole time: behavior economics and change.
Vote for my 2013 SXSW talk - conceived as a follow on to the last few years - brands, behavior change, and the ability of a brand to inspire positive life transformation.
Companies are people. Got that, but is your brand a nanny or messiah?
Nike, GE, Starbucks, Levi’s and more of the world’s greatest brands are inundating our social feeds with conscious choices and calls to action. Get off the couch! Run! Code more! Start a company! Will any of this work? Has any brand earned the right to play personal life coach? The answer to these questions reveals the eroding relevancy brand managers face as regular people take their media into their own hands. Brand Manager, fear not! You can earn the right to build a tribe. This seminar is for enlightened brand planners, tireless community managers, and genius app designers. We will show you: which brands are seeking behavior change as a leading indicator of brand health and what triggers encourage positive, significant outcomes. You will walk away with real life examples, thought starters, measurement models, and a plan of action . . . just no jumping on the couch. Let the behaving begin!