Posting this morning on the Dachis Group Collaboratory. Inspired by my colleagues’ fierce and firey prose, it’s time to start blogging again.
Social thought leaders have formed a consensus around fan counting: don’t do it. The argument: if you measure what you manage, and you are only measuring fan counts, then you might rely on short [...]
All art projects, small businesses, collectives, social/eco impact without huge financial growth expectations, and hardware/hardgoods-based businesses that do not leverage the social graph in any way - we love you. And we are creating another series of events for you to help you get your ideas into the world.
As for those whose ideas are potential [...]
Audience at SXSW:
Here are books and links that will give any marketer or techie a basic framework for how to truly measure financial value.
Valuation - Measuring and Managing the Value of Companies
The classic MBA book - still focused on “the primary goal of a company is to return value to shareholders” - but [...]
Here is the presentation:
Marrying for the money
View more presentations from Jen van der Meer
I’ll be speaking and teaching geeks and marketers how to actually measure the ROI of relationships, during a time when ROI is completely under criticism, and attack. ROI fans, unite!
From the Dachis Group social business summit:
“What’s missing in [...]
This was how Majora Carter started her talk at the Sustainability Panel this past weekend at the Women’s Entrepreneurship Festival at NYU ITP. Way cooler, because rather than meet with the Davos crowd and pontificate about worldchanging ideas, we were talking about how visionary women were bringing their worldchanging ideas to fruition.
The conference was organized [...]
Tomorrow I’m participating in a “Breaching Boundaries” conversation at the American Anthropological Association’s yearly event.
Here are my thoughts as a layperson and fan of anthropology;
—
I went for a whole 10 years once without anthropology.
After a few ethnography and anthropology classes in undergrad to support a comparative religion major, I took what I needed for critical [...]
We tend to tell the story of developing world crisis in numbers:
Almost 1 billion people on the planet don’t have access to clean, safe drinking water.
That’s one in eight of us.
Every day more than 4,000 children around the world die from diseases caused by poor water sanitation
In Africa alone, people spend 40 [...]
Talk at ITP Summer Camp for Makers:
Secret tricks for learning about how stuff is made. Be a responsible maker: know where your stuff comes from, who makes it, how it affects the earth and the people that make and use it, how to use it best, and where it should go when it’s time for [...]
This is my third installment in a series I’m titling “The Measurement of Us” - measuring the impact of the time and attention we pay to social media in our lives, companies, and communities. In this post I dissect what is meant by “earned media.”
The social media sector is at a crossroads. [...]
Think that mobile social apps are a waste of time and energy? What if you could use them to make the world a better place? Inhabitat took a look at mobile-based applications and systems designed to promote positive social good. Here are five rising social impact apps to watch.
The Extraordinaries Unable to [...]
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