Jen van der Meer

Jen van der Meer

I like to measure the impact of everything: financial, environmental, and social.

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Archive for May, 2011

What counts when counting fans

Posting this morning on the Dachis Group Collaboratory. Inspired by my colleagues’ fierce and firey prose, it’s time to start blogging again.

Social thought leaders have formed a consensus around fan counting: don’t do it. The argument: if you measure what you manage, and you are only measuring fan counts, then you might rely on short [...]