Post over at the Dachis Group Collaboratory upon the launch of Advocate Insight, an analytics app that lives on top of big data platform, Social Business Index.
As far as advocacy is concerned: why now? What happened to the pursuit-du-jour of the early days of social media – Influence? Hint – influence can still provide a multiplier effect [...]
Archive for April, 2012
Advocacy: The Power Lever in Performance Brand Marketing
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