Jen van der Meer

Jen van der Meer

I like to measure the impact of everything: financial, environmental, and social.

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Archive for September, 2008

GOOD and Starbucks Show Where C02 Comes From

GOOD Magazine has partnered with Starbucks to launch an atmospheric CO2 infographic factsheet. While it would be interesting for GOOD to also show Starbucks’ footprint along side of this factsheet, it serves as an interesting call to action to the 350 parts per million idea - which is more of a proactive goal that the [...]

How Crayons Are Made

Video from the 70’s, back when I used to eat crayons and they seem to be made by both people and machines.

 
 
via Kottke. 

Green Wikia: Creating a Green Ghetto

Do we need a green wiki? Jimmy Wales, Wikipedia’s founder, seems to think so, with his announcement of Wikia Green.
Check out the difference in these entries:
Greenhouse Gas on Wikipedia
Reduce Your Carbon Footprint on Green Wikia
Wales’ intention is to create a proactive wiki where the contributors are focused on what we should do about climate change, [...]

World of Good: The Problem with Promising Ethical Consumption

Imagine a system of commerce in which you knew the people who made your things, and were assured that the making and delivering of these objects harmed no animals, preserved the environment, and empowered humanity. eBay has tried to turn this vision into a Paypal-funded experiment through World of Good. In the spirit of launch [...]

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