Jen van der Meer

Jen van der Meer

I like to measure the impact of everything: financial, environmental, and social.

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Archive for September, 2010

@OpenForum Post: For Green Tech Businesses is Data-Visualization the Next Big Thing?

Writing for @Inhabitat American Express Open Forum
Sep 30, 2010 -
For years scientists have been arguing that the rest of us do not see what they see when we look at data about climate change. While the documentary An Inconvenient Truth provided a compelling narrative, few feel that awareness of these issues has led to wide [...]

September 30th, 2010 | Category: Behavior Change, Eco Impact, Innovation | Comments (305)

Green Brands: Do Intentions Matter in Ultimate Success?

Impressed with the pro-business and pro-green conversation over on my most recent OpenForum post:

Green Brands: Do Intentions Matter in Ultimate Success?

Sep 22, 2010 -
Let’s imagine two business leaders, both entrepreneurs, both looking to create an environmentally friendly and efficiently produced sunscreen.

Entrepreneur One is a green purist. Inspired to start a business after failing to [...]

September 23rd, 2010 | Category: Eco Impact, Open Forum | Comments (70)

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