All art projects, small businesses, collectives, social/eco impact without huge financial growth expectations, and hardware/hardgoods-based businesses that do not leverage the social graph in any way - we love you. And we are creating another series of events for you to help you get your ideas into the world.
As for those whose ideas are potential [...]
Audience at SXSW:
Here are books and links that will give any marketer or techie a basic framework for how to truly measure financial value.
Valuation - Measuring and Managing the Value of Companies
The classic MBA book - still focused on “the primary goal of a company is to return value to shareholders” - but [...]
Here is the presentation:
Marrying for the money
View more presentations from Jen van der Meer
I’ll be speaking and teaching geeks and marketers how to actually measure the ROI of relationships, during a time when ROI is completely under criticism, and attack. ROI fans, unite!
From the Dachis Group social business summit:
“What’s missing in [...]
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