I’m excited to give this talk at SXSW 2012 - see you there.
Why do brands resist being human? Understanding the question, and its answer, reveals much as to the reasons why companies continue to struggle with the adoption of social business practices. Fear not! You can do something to make your company more connected, more [...]
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Steve Wasik, the CEO of SIGG, has not been tweeting much lately. Caught in a scandal over the company’s delay in disclosing the presence of BPA in its bottles made before September 2008, Wasik has been speaking to bloggers and angry consumers on a one-to-one basis. As one of those once-proud SIGG-toting [...]
It’s about binkies.
I’ll take the risk of being a mom blogger, for this post alone. As much as I’ve been aware of the difficulties required in finding out the truth about products, their materials, manufacturing methods, and backstories, there’s nothing like the experience of new motherhood to drive this point home so painfully.
The binky story:
While [...]
Beyond just changing light bulbs and cutting vampire supply power sources, people are more likely to make higher impact change if they understand the total energy output of their homes. Enter smart meter visualizations.
The Wattson has been the premier example of a smart meter - a beautiful object that tells you in pounds (it’s a [...]
GOOD Magazine has partnered with Starbucks to launch an atmospheric CO2 infographic factsheet. While it would be interesting for GOOD to also show Starbucks’ footprint along side of this factsheet, it serves as an interesting call to action to the 350 parts per million idea - which is more of a proactive goal that the [...]
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