Jen van der Meer

Jen van der Meer

I like to measure the impact of everything: financial, environmental, and social.

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Archive for Eco Impact

LifeCycles and Flows at SVA PoD

Teaching Lifecycles and Flows with Rebecca Silver at SVA’s Products of Design - product backstories, systems thinking, life cycle assessment. Or, environmental accounting, taught to design students. With stunning results - Here is Emi Yasaka’s assessment of her REI backback

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Measuring the Water Crisis: The Wrong Call to Action?

We tend to tell the story of developing world crisis in numbers:

Almost 1 billion people on the planet don’t have access to clean, safe drinking water.

That’s one in eight of us.

Every day more than 4,000 children around the world die from diseases caused by poor water sanitation

In Africa alone, people spend 40 [...]

@OpenForum Post: For Green Tech Businesses is Data-Visualization the Next Big Thing?

Writing for @Inhabitat American Express Open Forum
Sep 30, 2010 -
For years scientists have been arguing that the rest of us do not see what they see when we look at data about climate change. While the documentary An Inconvenient Truth provided a compelling narrative, few feel that awareness of these issues has led to wide [...]

Green Brands: Do Intentions Matter in Ultimate Success?

Impressed with the pro-business and pro-green conversation over on my most recent OpenForum post:

Green Brands: Do Intentions Matter in Ultimate Success?

Sep 22, 2010 -
Let’s imagine two business leaders, both entrepreneurs, both looking to create an environmentally friendly and efficiently produced sunscreen.

Entrepreneur One is a green purist. Inspired to start a business after failing to [...]

The GDP Killers

ROI, EPS, and GDP are acronyms under attack.
From big picture to smaller picture, these acronyms all give order of magnitude value to the financial return of our efforts as humans on this earth.
I’m going to start with the big picture, GDP, and look at the developing alternatives to a one number view of a country’s [...]

Darfur Stoves

I’ve been attempting to leverage all of my social media networks to highlight this important project.
First - Tweet “@yule_log” and money will be donated by my agency, Drillteam, to Darfur Stoves, Dec 1-25, 2009. Up to $1000.
Second - as a donation suggestion on Core77, their Holiday Gift Giving Guide.
Third - on American Express Open Forum - [...]

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