Jen van der Meer

Jen van der Meer

I like to measure the impact of everything: financial, environmental, and social.

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Archive for Open Forum

Green Brands: Do Intentions Matter in Ultimate Success?

Impressed with the pro-business and pro-green conversation over on my most recent OpenForum post:

Green Brands: Do Intentions Matter in Ultimate Success?

Sep 22, 2010 -
Let’s imagine two business leaders, both entrepreneurs, both looking to create an environmentally friendly and efficiently produced sunscreen.

Entrepreneur One is a green purist. Inspired to start a business after failing to [...]

September 23rd, 2010 | Category: Eco Impact, Open Forum | Comments (70)

New Post at Amex Open Forum: How to Tally Green Jobs: Do Bikes and Biodiesel Count?

Aug 10, 2010 -
The recent weak news on the unemployment front leaves some of us wondering: Where are all of the green jobs?
The U.S. Department of Commerce made an attempt to answer this very question and set a benchmark to measure the size of the emerging green economy by the number of green jobs it [...]

August 10th, 2010 | Category: Measurement, Open Forum | Comments (243)

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