Jen van der Meer

Jen van der Meer

I like to measure the impact of everything: financial, environmental, and social.

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Archive for Social Impact

SXSW Proposal: Marrying for Money. The ROI of Relationships

You CAN measure the ROI of relationships – personally, and professionally, and this seminar will show you how. No spreadsheets needed for this lecture, and only minimal algebra. Bring a cocktail napkin, a flair ink pen, and learn how to calculate the net present value of your future mate, your pet, or [...]

The Measure of Us: Cost Per Order

Am I am Just a Shopping Cart to You?

This is my second installment in a series I’m titling “The Measurement of Us” - measuring the impact of the time and attention we pay to social media in our lives, companies, and communities. First I’ll take a look at the easiest things to measure - financial [...]

Darfur Stoves

I’ve been attempting to leverage all of my social media networks to highlight this important project.
First - Tweet “@yule_log” and money will be donated by my agency, Drillteam, to Darfur Stoves, Dec 1-25, 2009. Up to $1000.
Second - as a donation suggestion on Core77, their Holiday Gift Giving Guide.
Third - on American Express Open Forum - [...]

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