You CAN measure the ROI of relationships – personally, and professionally, and this seminar will show you how. No spreadsheets needed for this lecture, and only minimal algebra. Bring a cocktail napkin, a flair ink pen, and learn how to calculate the net present value of your future mate, your pet, or [...]
Am I am Just a Shopping Cart to You?
This is my second installment in a series I’m titling “The Measurement of Us” - measuring the impact of the time and attention we pay to social media in our lives, companies, and communities. First I’ll take a look at the easiest things to measure - financial [...]
I’m starting a project I’m calling “The Measurement of Us” which tackles the problem of analytics, insights and measurement of organizations in the social media sphere. I’ll be looking at these basic questions:
What is the Social Impact of Social - specifically, is all of the time and attention we are increasingly devoting to social media [...]
You are currently browsing the archives for the Social ROI category.
