Jen van der Meer

Jen van der Meer

I like to measure the impact of everything: financial, environmental, and social.

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Archive for August, 2012

Brands and Behavior Change

Segue: from social business back to healthcare innovation systems. The common thread I’ve been interested in this whole time: behavior economics and change.
Vote for my 2013 SXSW talk - conceived as a follow on to the last few years - brands, behavior change, and the ability of a brand to inspire positive life transformation.
Behavior Change: [...]

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